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The Human Side of Pharma Marketing: Creating Meaningful Patient Impact
Are your pharmaceutical marketing efforts truly making a difference in patients' lives? Discover how shifting from product-focused to human-centered strategies creates meaningful impact in healthcare.... ...more
Patient-Centricity Marketing
February 18, 2025•2 min read
Evidence-Based Reading: A Healthy Marketer's Guide to Knowledge Management
Master the art of knowledge management in pharma marketing. Learn a systematic approach to reading and retaining crucial information. ...more
Marketing Productivity
February 08, 2025•8 min read
Is Your Marketing Message Getting Lost in Medical Translation?
7 out of 10 patients feel misunderstood by pharma companies. Learn how to bridge the medical-marketing gap and create patient-centric campaigns that resonate and comply. ...more
Patient-Centricity Marketing
February 07, 2025•2 min read
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