Mavelogy Foundation
A Vision born from Experience
In 2014, after navigating the exciting waters of brand management for industry leaders like Astellas Pharma, Boiron, Neocare, Novo Nordisk, and Zambon, Maïté Verhoeven stood at a crossroads. The traditional marketing landscape was shifting dramatically, and she recognized an opportunity to create something different—something that would truly empower marketing teams to thrive in this new reality.
Mavelogy wasn't just founded; it was born from Maïté's passion to transform how pharma and consumer heath organizations approach marketing strategy in a rapidly evolving digital world.
Beyond Traditional Consulting
What began as a marketing consultancy quickly evolved into something more meaningful. Each client engagement revealed a common challenge: marketing teams needed more than just temporary external expertise—they needed lasting transformation and the skills to navigate continuous change.
This realization shaped Mavelogy's journey from operational marketing support to becoming strategic partners in our clients' success stories. It was not about solving immediate problems; it was about building capabilities that would continue creating value long after our engagement ended.
The Mavelogy Learning Revolution
In 2024, Mavelogy embraced its biggest evolution yet—the launch of Mavelogy Consulting & Learning. This expansion reflects our deepest commitment: empowering marketing professionals with both the strategic vision and practical skills they need to lead with confidence.
Our blended learning programs are designed not just to transfer knowledge but to transform mindsets. We combine intensive workshops, personalized coaching, and collaborative learning experiences that prepare marketing teams for the challenges of today and tomorrow.
The future of marketing lives at the intersection of strategic thinking, authentic leadership, and intelligent technology. This convergence is where Mavelogy Consulting & Learning thrives, helping organizations navigate these complementary forces to create meaningful connections with their audiences.
Join our Journey
Whether you're looking to transform your marketing approach, develop your team's capabilities, or simply connect with like-minded professionals passionate about the future of marketing—we invite you to become part of the Mavelogy story.
The marketing landscape will continue to change, but Mavelogy's commitment remains constant: empowering marketers to lead that change rather than simply react to it.
"Don't try to be next. Instead, try to be the other, the changer, the new " – Seth Godin
Meet the Founder
Nice to meet you, I am Maïté Verhoeven.
I am the passionate soul behind Mavelogy Consulting & Learning.
I bring over two decades of transformative experience to support marketing professionals navigating the complex landscape of pharma and consumer health industries.
My journey from Brand Manager to Chief Marketing Officer has shaped my deep understanding of the challenges and opportunities facing today's healthcare marketers.
With an MBA and Executive Master's from Solvay Business School, I combine academic excellence with hands-on expertise in strategic marketing, digital transformation, and team capability building.
My approach integrates agile methodologies with emerging technologies, ensuring that marketing strategies remain patient-centric while driving measurable results.
What truly energizes me is empowering marketing teams to excel in an ever-evolving healthcare landscape.
Whether through personalized consulting, interactive workshops, or comprehensive training programs, I focus on building lasting capabilities that help organizations adapt and succeed.
My experience spans pharmaceuticals, consumer health, cosmetics, and nutraceuticals, offering a unique 360° perspective on healthcare marketing challenges.
As your strategic partner, I believe in co-creating an environment where innovation meets practicality.
My commitment goes beyond traditional consulting – I'm dedicated to helping you and your team develop the skills, confidence, and strategic insight needed to excel in today's digital-first healthcare marketing environment.
Maïté
+32 471 88 45 27
Mavelogy Consulting SRL
Rue de Restaumont 116A, 7190 Ecaussinnes, Belgium
Company ID n° : 0564.938.688